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What does “Wing on Wing" mean?
"Wing on Wing" is a sailing term that means moving in the same direction as the wind, with the sails on either side of the boat —creating the appearance of two wings.
It's not only more efficient than sailing tack to tack (turning side to side), but it requires the crew & helms-person to pay close attention while managing multiple pieces of equipment at once.
We chose this name because we do the same with our clients —
we pay careful attention to multiple aspects of the marketing landscape & help move your business along efficiently. It's also a nod to Lisa's, the owners, sailing roots!